Link building strategies

Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site’s relevancy in search engines.

There are three types of links that will increase the link popularity of your site; internal, incoming and, to a lesser extent, outgoing links.

Let’s take a look at each one in more detail.

Internal links

Internal links are amount of links to and from pages in a site. Cross-linking your important related pages is recommended for a better search engine visibility. This assists search engine spiders to find and index your most key pages faster, particularly if some pages are hidden deep within your site.

Site maps

Site maps or sitemap are visual models of your site’s content that enables users to find exact content or page on your website. Site maps are like interactive table of contents, with links leading to most or all the pages on your website. Site maps are organized hierarchically, breaking down the site’s information into progressively more specific subject areas.

Incoming links

Incoming link popularity refers to links uncensored hidden wiki pointing to a site from other related sites. In addition, there are two types of incoming links:

1. Linking from your own sites

Crass linking as we discussed above is very much recommended for a better crawl of your site by spiders. You must select keywords that describe the site you’re linking to.  You have to do this because some of the major search engines, such as Google, place a great importance on the text used within, and close to, links.